Convergence culture is when cultures begin to come together. For example technological, industrial, cultural, and social changes have all been linked together in some way or another. The power of participation is greatly appreciated when talking about convergence culture.
Creative engagement is something that is offered to consumers in order to make them want to participate or engage themselves in the things they enjoy. Television shows such as American Idol and the Voice use this in almost every episode allowing people to call in and vote on their favorite singer to win a competition. Creative engagement is also a very powerful tool because it gives consumers a voice and allows them to feel as if they can make a difference. It is so powerful in fact, that more people engaged themselves in voting for American Idol last year than voted for the presidential election. This may be inaccurate because of the number of times one person can vote, but it is still a powerful statistic.
